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3.6 | 9 Reviews

LG C1 77 inch Class 4K Smart OLED TV w/AI ThinQ® (76.7'' Diag)

LG OLED77C1PUB

Features

  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • 9 Gen 4 AI Processor 4K with AI Picture Pro/Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS + ThinQ AI w/ Magic Remote

Quick Specs

  • Type: OLED TV
  • Width: 67.8"
  • Height: 40.3"
  • Depth: 10.6"
  • Energy Star Rated: No
  • Screen Size: 77"
  • WiFi Connected: Yes

See More

 
More Distinct Detail, No Matter the Light.

You've never seen infinite contrast like this. Perfect black makes it possible. Scenes are more natural. Clarity is revealed in everything you watch. It's a small detail that makes a big difference to movies, shows, sports and games.


The TV that Hollywood artists love

"The infinite contrast, it just pops off the frame. It's perfect." - Tim Miller "It's exactly as the filmmaker intended you to see it in your home." - Rob Legato"


A top gaming influencer lost his heart

"Absolutely fantastic! My end-game TV with G-Sync compatibility." - Linus Tech Tips (Worldwide Top 10 Youtuber)


LIGHT UP YOUR WORLD. SELF-LIT PiXELS HAVE EVOLVED.

LG OLED TV is a joy to behold. Self-lit pixels have evolved to allow even more spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV - elevated in every way.


What makes OLED unlike anything else"

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. LG OLED TVs are capable of extreme realism and thin designs.


SELF-LIT PiXELS. Million of reasons to love OLED.

OLED is unbeatable when it come to picture quality. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.


LG OLED TV. A view found nowhere else

If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.


OLED Cinema. The award for best picture goes to...

LG OLED TV produces an Oscar-worthy* performance every time you watch thanks to its incredibly sharp picture.


Dolby Vision™ IQ & Dolby Atmos®

Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound - a powerful combination that produces breathtakingly cinematic results.**


FILMMAKER MODE™

turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.


OLED Gaming. It's game over for the competition.

LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for smoother playing experience. This is the ultimate TV for your gaming setup.


Game Optimizer

puts all your game settings in one place. You can also toggle between G-Sync and FreeSync technologies for a smooth gaming experience.


The Latest Gaming Specs

LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics, giving you a more lifelike experience and a better chance of winning.


Partnerships with Game Industry Leaders

We partnered with NVIDIA to make LG OLED TV G-SYNC certified. Combine this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of your games every time you play.


OLED Sport. TV in a league of its own.

LG OLED TV shows every play in all its realistic glory. The smooth motion of fast action means being a spectator has never been so spectacular - you've now got a front row seat to all the best sporting events.


OLED Motion Pro

Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.


Sports Alert

Sports fans have a new way to stay informed. Sports Alert* gives updates on your favorite teams, start times, and scores - even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more - it's all here.


Bluetooth Surround Ready

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience - not a wire in sight.


OLED Design. A gallery worth repeat visits.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs are so beautiful that they make your living room more like a museum of modern art.


More sizes, more wow.

The artistry of LG OLED TV C1 is available in five sizes ranging from 48-inches to a massive 83-inches.


Brains that will blow your mind.

At the core of every LG 4K C1 OLED TV is the 9 Gen4 AI Processor 4K*, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.


AI Picture Pro

Using a vast database of visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.


AI Sound Pro

By learning from audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.


Think you know smart" Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.


Entertainment access, now even easier

The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.


Find your favorites fast

Spend more time watching with the new Magic Remote. With point, click and scroll, voice control and button shortcuts for content providers, you'll find your favorite content faster than ever before.


Enhanced by LG Audio

LG OLED TVs work in perfect harmony with LG audio products. Once you pair an LG Sound Bar with your TV, you can use your TV's Magic Remote to control the sound bar's volume and sound modes*. You also get to enjoy the full potential of your TV's sound engine through the sound bar. If you have LG TONE Free earbuds**, pair them with your TV to search with your voice, control volume, and even change channel.


WiSA Ready - Easily enhance your home cinema.

Connecting high-fidelity speakers is easy - and wireless*- with WiSA connectivity. Enjoy high-quality and immersive surround sound. Up to 5.1 Channel support.

Features

  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • 9 Gen 4 AI Processor 4K with AI Picture Pro/Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS + ThinQ AI w/ Magic Remote
  • Gaming: G-SYNC Compatible, FreeSync, VRR, ALLM
PICTURE(PANEL)
Display Type OLED Display
Display Resolution 4K Ultra HD (3,840 x 2,160)
Dimming Technology Pixel Level Dimming
Wide Viewing Angle Yes
Perfect Black Yes
Intense Color (Wide Color Gamut) Yes
Billion Rich Colors Yes
Color Fidelity 100% Yes
PICTURE(PROCESSING)
Picture Processor 9 Gen 4 AI Processor 4K
AI Picture AI Picture Pro
Upscaling AI 4K Upscaling
Refresh Rate 120Hz Native
Motion OLED Motion Pro
SOUND(PROCESSING)
AI Sound AI Sound Pro
TV Sound Mode Share Yes
Bluetooth Surround Ready Yes
HOME CINEMA
HDR (High Dynamic Range) Cinema HDR (Dolby Vision, HDR10, HLG)
Dolby Vision IQ Yes
Filmmaker Mode Yes
Magic Explorer Yes
Next Picks Yes
GAMING
G-SYNC Compatible Yes
Game Optimizer Yes
FreeSync Premium™ Yes
VRR (Variable Refresh Rate) Yes
ALLM (Auto Low Latency Mode) Yes
Response Time >1 ms
HGiG Yes
Cloud Gaming Stadia* (Firmware update required)
AI TV(ARTIFICIAL INTELLIGENCE)
LG ThinQ® AI Yes
Auto Genre Selection Yes (SDR/HDR/Dolby HDR)
Magic Remote Control Yes (Point, Click, Scroll, Voice)
Universal Remote Control Yes (Auto Device Detection)
Voice Assistants Google and Alexa Built-in (No separate device purchase necessary)
Intelligent Voice Recognition Yes
Operating System webOS
Content Partners Netflix, Prime Video, Disney+, Apple TV, Hulu, CBS All Access, Peacock, Youtube TV, Spotify, iHeartRadio and more
LG Content Store (App Store) Yes
Full Web Browser Yes
LG Channels Yes
Sports Alert Yes
Gallery Mode Yes
Who.Where.What? Yes
Home Dashboard Yes
Google Home Compatible Yes (Google Home device sold separately)
Amazon Alexa Compatible Yes (Amazon Alexa device sold separately)
Apple Apple Airplay 2, Apple Homekit
AUDIO
Speaker System 2.2 Channel
Output Power 40W
Speaker Direction Down Firing (w/Stand Front Firing)
Dolby Atmos® Yes
WiSA Ready Yes (Separate Dongle Purchase Required) *Up to 5.1 Channel
Surround Mode OLED Surround
Audio Codec AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual)
LG Sound Sync Yes
CONNECTIVITY
Wi-Fi® Standard Wi-Fi Certified 802.11ac
Bluetooth® Support Version 5.0
IP Control Yes
HDMI-CEC (Simplink) Yes
TV Tuner ATSC, Clear QAM
Smart Phone Connectivity Yes
HDMI Input (HDCP 2.2) 1 (Rear) / 3 (Side)
Latest HDMI (4K @ 120Hz) HDMI ports 1,2,3,4
HDMI Audio Return Channel (ARC) eARC (HDMI 2)
USB Ports (v 2.0) 2 (Rear) / 1 (Side)
RF Connection Input (Antenna/Cable) 1 (Rear, RF)
Ethernet Input 1 (Rear)
RS-232C Input (Mini Jack) 1 (Rear)
Digital Audio Output (Optical) 1 (Rear)
Headphone Out 1 (Rear)
POWER
Power Supply (Voltage/Hz): 120 V~ 50/60 Hz
Standby Power Consumption Under 0.5W
Power Consumption 170W
Annual Power Consumption 313KWh/y
DIMENSIONS/WEIGHTS
TV Dimensions with Stand (WxHxD) 67.8" x 40.3" x 10.6"
TV Dimensions without Stand (WxHxD) 67.8" x 39.1" x 2.2"
Packaging Dimensions (WxHxD) 74.6" x 44.5" x 11.2"
Stand Width 47. 2"
TV Weight with Stand 79.1 lbs
TV Weight without Stand 58.9 lbs
Packaging Weight 108.7lbs
VESA Mounting (W x H) 400 x 200
ACCESSORIES INCLUDED
Wall Mount OLW480B (Optional, Sold Separately)
Remote Magic Remote
Remote Control Battery Yes (AA)
Power Cable Yes
Quick Start Guide Yes
E-Manual Yes
WARRANTY
Limited Warranty Please see Support tab for full details on the limited warranty
UPC 195174006078
GENERAL
2021 Model Yes

Quick Specs


  • Appearance

  • Type: OLED TV

  • Dimensions

  • Width: 67.8"
  • Height: 40.3"
  • Depth: 10.6"

  • Features

  • Energy Star Rated: No

  • Size

  • Screen Size: 77"
  • WiFi Connected: Yes

Video

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

3.6 out of 5

55% of reviewers recommend this product.

2 Stars

Disappointing even with nice picture quality

lgwatcher 7/2/2024

The units HDMI protocol handling is suspect - it flickers often which indicates that its re-synching with the other end of the HDMI link. I have a 4x4 HDMI matrix switch but none of my other screens exhibits this behavior. HDMI ARC doesnt seem to work. I am not successful in getting sound generated by the LG to play on a very-high-end Rotel processor. The HDMI and other ports are basically inaccessible once the LG is mounted onto the wall. This is a pathetic design. The unit is too bulky and fragile to think about removing it simply to try other HDMI ports given the above problem with the ARC function. The user interface and configurability are pretty low-level when it comes to trying to adjust settings.
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

5 Stars

Great TV

Living Room2 7/1/2024

This tv has a superb picture and the menus have so many options to be able to customize
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

1 Stars

Liked the tv wish it wasnt defective

Don Brown 12 4/1/2024

I bought tv 18 months ago. Bought 4 year enhanced protection warranty from Amazon . After 18 months it stopped working. After many calls to LG company Amazonand the third part seller AVNation I still have NO HELP Two weeks with no tv now and $2995.33. This is not right and I am going to continue to call everyone. Thats a lot of money to me. I will be going on social media next and list this problem soon.
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

1 Stars

Panel died within 2 years

lemon_question 1/17/2024

The panel went out after just 2 years of standard use It was on the wall never abused. Great TV when it worked though. Not sure if I just got a lemon or if the C1 panel is unreliable but Im not sure I can recommend LG TVs to last. The warranty of 1 year is way too short.
Originally posted on lg.com

No, I do not recommend this product

5 Stars

A Great TV

Max LG 7/11/2023

I have had this TV for about a little over a year now and decided to share my thoughts. I upgraded from my LG 65 CX and this will be my third LG OLED. Once I saw my first OLED picture there was no going back. Each model has improved on the last and for those who can I highly suggest moving to a 77-in. The difference between it and a 65-in still blows me away after all this time. My original LG 65 B8 OLED experienced problems with image burn in. However LG immediately replaced my screen and fixed the problem. Since that model I have never again experienced any problems with image retention. For the most feature rich televisions with one of the best pictures look no further. Whether you are a movie enthusiast or a gamer you will find something to love about this television.
Originally posted on lg.com

Yes, I recommend this product

3 Stars

Review after 1 year of ownership

thehawks 6/28/2023

Bought 77 OLED LG in March 2022. Last month June 2023 a white line appeared from top to bottom. Any input any channel any power outlet same problem. Had to have a complete new screen installed. Not really very happy.
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

5 Stars

Family room

Lake mead 5/26/2023

We brought this TV last year this is one of thee best investment that our patients led us to this. It does everything more that we ask of it. You will definitely get your money worth with this one. Sound/picture is great. You will be amazed happy.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Beautiful picture

Morningstar80 3/26/2023

I love this television. The picture frame feature looks amazing.
Originally posted on lg.com

Yes, I recommend this product

5 Stars

Best TV Ive ever owned

Rwtx81 3/8/2023

This is the best picture quality of any tv Ive owned. Very user friendly interface as well. But the best part is LG customer service. They went above and beyond when I had a problem with my previous LG tv so Ill only buy LG in the future. They earned a lifelong repeat customer.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review